Question hooks are the lazy man's open. Statements convert.

Question hooks are the lazy man's open. Statements convert.

Unpopular opinion: opening with "Want more leads?" gives the reader a free exit — they answer "no" in their head and scroll. A flat declarative ("You're pricing your service 40% too low") doesn't ask permission, it accuses. Use questions only when the answer is uncomfortable, not when it's obviously yes. Default to the punch.

Agree? Quote-tweet your worst question hook.