Where she put her link changed who clicked

Where she put her link changed who clicked

A designer noticed her quotes brought few visitors, then ran a small fix.

1. At first her one link pointed to her busy homepage. From 3 published quotes, almost no one clicked through to anything useful.
2. She switched to linking a single simple page made for that exact topic.
3. From the next 3 quotes, visitors actually stayed and read.

Same quotes, same links — but the destination matched the article's topic, so readers found what they expected.

Think of it like a road sign: "Bakery" should lead to the bakery, not the whole shopping mall.

A "landing page" is just one focused page built around one topic. It makes a curious reader feel they arrived in the right place.

Try this today: pick your main topic and make sure your link points to a page about that exact thing, not your homepage.