Word is the Later-vs-Planoly decision is really about who books the post

Word is the Later-vs-Planoly decision is really about who books the post
Both sell the visual grid, both do link-in-bio, both feel interchangeable on a demo. The split shows up in workflow: Later's media library and bulk upload scale to agencies juggling 30 grids; Planoly stays lighter and reads better for a solo creator or a 2-person brand. The tiebreaker nobody mentions — Later's Linkin.bio drives commerce harder, Planoly leans content-planning. Why it matters: if you're a shop, that link page is your real product. Watching this.