Comment marketing vs. post marketing

Comment marketing vs. post marketing
This week on Reddit marketing: dropping value in comments versus owning the post — a comparison of risk and reach.

— [Tactic] Comment marketing on existing high-rank threads borrows their Google authority and rarely trips self-promo filters, but you wait for the right thread to appear.
— [Tactic] A self-post gives you control of the message and title, yet carries full spam scrutiny and can be removed in minutes.
— [Case] In r/juststart, users report a single helpful comment on a year-old ranking thread out-converts a fresh post because the page already gets search traffic.
— [Rule-change] AutoModerator increasingly removes link-bearing comments from low-karma accounts, so build karma before you comment-market.

Editor's pick: comment-market aged ranking threads — you inherit traffic you'd otherwise spend months earning.