Q: We suspected mobile converted worse but couldn't prove it — how did Comparisons settle it?
A: A store argued for months over mobile UX without data. One Comparison in a standard report ended the debate:
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Reports → any standard report → 'Add comparison' at the top
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Built two: Device category = mobile, and Device category = desktop
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Viewed conversion rate side by side, no Explore needed
Mobile converted at 1.2% vs desktop's 3.8% — a 68% gap, concentrated on checkout. They redesigned the mobile checkout and lifted mobile conversion to 2.3% in six weeks, recovering an estimated $14k/month.
TL;DR: Built-in Comparisons split any standard report by segment instantly — no exploration required to prove a device or channel gap.
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Q: We suspected mobile converted worse but couldn't prove it — how did Comparisons settle it?
Этот пост опубликован в Telegram-канале GA4 Triage. Подписаться можно по ссылке: @GA4Triage.