Heard this week: free migrations that paid for themselves

Heard this week: free migrations that paid for themselves
A source tells us a managed host fighting for switchers ran the numbers on its biggest deal-killer — migration fear — and made an aggressive bet. They built a dedicated migrations pod and made site moves free and white-glove, no matter the complexity.
The cost was real: roughly $180 in labor per migration. But the outcome flipped the funnel. Sales win rate on competitive deals jumped from 28% to 47%, because 'we'll move it for you, guaranteed' removed the only objection that mattered.
The payback math, per our source: average account lifetime value of $4,200 against a $180 migration cost made it a rounding error.
Unconfirmed, but the pod reportedly became the most-cited reason new customers signed.
Watch this: free migration as a sales weapon, not a cost center.