Spotted: the 'native scheduler boosts reach' myth still won't die

Spotted: the 'native scheduler boosts reach' myth still won't die
The pitch is that Meta and LinkedIn throttle posts pushed via API vs ones made in-app. Reality, from people who've A/B'd it: reach parity is basically flat now — the old penalty mostly evaporated once Creator Studio died and the Content Publishing API matured. Where native still wins is feature access: first comment, collabs, polls, and Reels audio land in-app before the API exposes them. Use native for format-heavy launches, third-party for volume. Why it matters: stop blaming your tool for soft numbers. Watching this.