<b>What a high CPM was quietly telling one seller</b>

<b>What a high CPM was quietly telling one seller</b>

Here's a number most beginners ignore. A seller's sales felt expensive and she blamed her product.

— First, she checked CPM (CPM = cost per 1,000 views, meaning how much TikTok charges to show your ad to 1,000 people).
— Her CPM was $22, very high, while her click rate was actually fine.
— That told her the problem wasn't the video, it was a pricey, crowded audience.
— Next, she widened the audience to a less competitive one.

CPM fell to $11, and sales got cheaper without touching the creative.

The lesson: CPM tells you whether your audience is expensive to reach.

Try this: find your CPM in the dashboard and notice if it's unusually high. Numbers are clues, not judgments.

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Кто разбирает what is push traffic вдумчиво — @push101_guide