<b>Picking the right conversion event (a tiny choice with big effects)</b>

<b>Picking the right conversion event (a tiny choice with big effects)</b>

When you run a Conversions campaign, TikTok asks which event to optimize for. An event is just an action you want, like 'Add to Cart' or 'Complete Payment'.

Here's the deeper trade-off most skip:

— Optimize for 'Complete Payment' and TikTok chases real buyers, but if you get few sales, it has little data to learn from
— Optimize for 'Add to Cart' and you get more events to learn from, but some of those people never actually buy

The gentle rule: if you're getting fewer than ~50 purchases a week, optimize for a higher-up event like Add to Cart so TikTok has enough signals to learn. Scale up to Complete Payment once sales grow.

Don't worry, you can change this as you grow.

Try this: check how many purchases you logged last week. Under 50? Step up to an earlier event. Smart move.