Geo Pulse #68 — Routing Thai traffic through LINE

Geo Pulse #68 — Routing Thai traffic through LINE
Theme: the messaging app that owns a country.

— → Thailand lead-gen case: instead of a web form, a campaign sent traffic to a LINE official account for the offer. Lead capture rose from 6% (web form) to 19% — Thai users live in LINE and complete flows there they'd abandon on the open web. (From a Southeast Asia social-traffic teardown)
— → The metric: the channel changed, the offer didn't. The form's home was wrong, not the form.
— → Why it's worth your time: concrete proof that 'where the GEO already is' beats 'where you'd prefer them to be.'

File under: GEO traffic sources.