Heard: pacing one offer across 3 sources beat dumping on the cheapest
A buyer had a 500/day conversion cap on a high-payout install offer and was funneling all volume through the cheapest pop source — burning the cap by noon on junk-skewed traffic.
They split the cap: 50% best source, 30% mid, 20% cheap.
— cap-fill quality (validated installs) rose from 71% to 89%
— clawbacks on the offer dropped, advertiser raised the cap 40%
Dumping on the cheapest source maxed volume but torched the relationship. Spreading it kept the cap growing.
— confidence: medium
Pop Wire
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