Confirmed: splitting carrier vs WiFi pops doubled payout on a pin-submit
A mobile pop buyer ran one campaign blending WiFi and carrier traffic on a 1-click pin-submit (MSISDN) offer. Flat $0.31 EPC.
They split by connection type — carrier traffic flows the header enrichment the offer needs; WiFi doesn't.
— carrier-only EPC: $0.58
— WiFi EPC: $0.04 (basically dead for this offer)
They killed WiFi entirely, kept carrier on 3 geos. Volume halved, revenue rose 71%.
Wrong traffic type was diluting everything.
— confidence: high
Pop Wire
@pop_wire