Hot take: your caption has three ideas, so it sold zero.

Hot take: your caption has three ideas, so it sold zero.

We took 30 multi-point captions and cut each down to a single claim — one number, one takeaway, nothing else. Saves rose 38% and link clicks 21%. Three ideas means the reader has to pick one to remember, and a confused reader picks none.

One caption, one bullet, one job. Fight me.