We moved key links above the fold in the body and they passed more weight. Burial kills your best anchors.
A site's editorial guideline buried internal links in the closing 'further reading' paragraph — every pillar link sat in the last 10% of the article, below 2,000 words nobody scrolled to.
We rewrote 90 articles to place the primary contextual link within the first 2-3 paragraphs, where the topic is introduced.
Over 9 weeks the target pages gained an average of 2.3 positions versus a control set where links stayed at the bottom. Click-through on those links also tripled, feeding behavioral signals.
Links higher in the main content get more attention from crawlers and users alike. A link buried under 2,000 words is technically present and practically invisible.
Where does your best internal link live — paragraph 2 or paragraph 40?
Link Equity Heat
@LinkEquityHeat
We moved key links above the fold in the body and they passed more weight. Burial kills your best anchors.
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