CONFIRMED: Adding 'last tested 2 hours ago' raised code clicks 26%
A coupon operator A/B-tested a single UI element: a live 'last verified' timestamp on each code. Documented result across 600k sessions — codes showing a recent verification timestamp got clicked 26% more than identical codes without it. The freshness signal beat even a bigger discount in some tests.
Why it matters: shoppers fear dead codes more than they crave a deeper discount. Proof of recency is the conversion unlock.
Sources say the timestamp was tied to the same validation job they already ran. Zero new cost, pure lift.
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CONFIRMED: Adding 'last tested 2 hours ago' raised code clicks 26%
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