A first-person story beat a listicle 2:1

A first-person story beat a listicle 2:1
Had a "7 reasons your metabolism slows after 40" listicle pre-lander. Fine. Clinical. Forgettable.

Rewrote it as one woman's first-person story: skeptical, tried it, here's what happened over 6 weeks — framed as personal experience, not a guarantee. Same offer, same image bank.

Native US, 14-day split:
— Listicle: $0.33 EPC
— Story: $0.67 EPC (2x)
— Time-on-page nearly doubled

Listicles inform. Stories pull people through to the end because they need to know how it turns out. Nobody finishes a listicle. People finish a story.

Turn your bullet points into a narrative arc. Go test it. (Keep it as one person's experience — no blanket claims.)