Case: a keyword-triggered DM lifted lead capture 3.4x with no reach change
A marketing account (72k) added a comment-to-DM keyword flow on 20 posts vs 20 manual.
— Manual DM funnel: 41 leads captured, median reach 10,900
— Automated keyword DM: 139 leads (+239%), median reach 10,750
— Reach was statistically identical; the lift was purely funnel efficiency
The automation converted commenters who'd never have DM'd manually.
So what: not every win shows up in reach — this one moved leads 3.4x while distribution stayed flat. Measure the right metric. (n=40 posts, 45-day window)
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Case: a keyword-triggered DM lifted lead capture 3.4x with no reach change
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