Does it matter how often you email?

Does it matter how often you email?

A sending rhythm is how regularly you show up, like every Thursday. Mailboxes and readers both reward predictability; surprise blasts feel like junk.

Why it matters: a creator emailed randomly, sometimes 4 times in a week, then nothing for a month. Opens were sliding and people forgot her.

Here's the steady fix:
— Step 1: committed to one email every Thursday morning, no more, no less
— Step 2: ✅ kept that exact rhythm for 8 weeks even when she had little to say
— Step 3: compared open rates before and after the routine

Result: open rate climbed from 17% to 26% as readers came to expect and look for her email. Showing up on time beat showing up loud.

Tiny homework: pick one weekly day and time to send. Just choose it.

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