Heard: fixing creative render latency cut discrepancy from 12% to 4%

Heard: fixing creative render latency cut discrepancy from 12% to 4%
A publisher saw a 12% gap between SSP-reported and GAM-counted impressions.
— Slow-rendering creatives were losing the race to ad-server counting
— They enabled bid caching and tightened creative weight limits
— Render-to-count time dropped, fewer impressions lost in transit
Discrepancy fell to 4%, meaning ~8% of previously uncounted (unbilled) revenue now reconciled correctly.
Impact: A high count discrepancy is unbilled revenue. Chase render latency.
Confidence: rumor