Case: raising bidder timeout 500→1200ms added $1.30 RPM
Magazine site, n=1, 28d. A tight 500ms header-bidding timeout was killing slow-but-high bids before they returned.
500ms timeout RPM $13.50 | bids/auction 3.0
900ms timeout RPM $14.40 | bids/auction 4.2
1200ms timeout RPM $14.80 | bids/auction 4.6
Latency rose ~400ms but the extra returning bids raised clearing price more than the page-experience hit cost. Past 1200ms, no further lift.
So what: an over-tight timeout silently discards your best bids. ▲9.6%
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Case: raising bidder timeout 500→1200ms added $1.30 RPM
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