18 September 2026
How to extract real value from affiliate network case studies Case studies are marketing tools, but they provide a roadmap for analysis. Instead of focusing on ROI, look at the funnel logic. Every successful campaign hig…
@PartnerDiligence
17 September 2026
CPA vs RevShare: balancing immediate cash flow against long-term equity CPA is ideal for scaling and liquidity. It provides immediate capital to reinvest in media buying. This model eliminates the risk of negative carry …
@PartnerDiligence
16 September 2026
3 red flags to check before sending traffic to a new CPA network Reliability starts with payment history. Research community chats for complaints about delayed payouts or unexplained bans. A network that lacks clear term…
@PartnerDiligence
15 September 2026
Three pillars of sustainable media buying: why scaling often leads to failure Effective media buying relies on data management. Success depends on interpreting metrics beyond ROI. A common mistake is ignoring the gap bet…
@PartnerDiligence
14 September 2026
3 pillars of sustainable media buying to keep your ROI stable A sustainable workflow starts with isolated testing. Instead of launching many campaigns at once, focus on testing one creative against one landing page with …
@PartnerDiligence
13 September 2026
The core pillars of media buying: how to maintain stability and scale Successful media buying relies on deep audience segmentation. Identifying specific user pain points and matching them with the right creative angle cr…
@PartnerDiligence
10 September 2026
Playbook: vetting a network before you send a single click Diligence is cheap before the traffic and expensive after it. Order of operations: — Find out who the legal entity is, not just the brand. Ask directly. A partne…
@PartnerDiligence
09 September 2026
Keep a file on every partner, and set the exit rule early Diligence is not a one-time gate. It is a record you maintain, because the partner you signed with is not the partner you will have in a year. What lives in the f…
@PartnerDiligence
08 September 2026
Vetting a tool vendor is a different job Vendors do not owe you money, so people skip diligence entirely. Then the tool becomes load-bearing and you discover what you agreed to. Ask before you integrate: — Where does the…
@PartnerDiligence
07 September 2026
The quiet signal: your contact keeps changing A partner that had been fine started slipping. Nothing dramatic. Replies got slower, then a new account manager appeared, then another one weeks later, each needing the histo…
@PartnerDiligence
06 September 2026
Decision rule: how much to risk on an unproven partner The mistake is not working with unknown partners. It is committing before one has completed a full payment cycle. The staging I use: — Stage one: minimum viable volu…
@PartnerDiligence
05 September 2026
The rate is the least informative number in the deal Choosing a partner by payout is like choosing a flight by the number on the first screen. It is the figure designed to be looked at. What actually determines what you …
@PartnerDiligence
04 September 2026
How to read complaints about a partner Public complaints are noisy. Roughly half come from people who broke the terms and half from people who got robbed, and written angrily they sound identical. How I filter: — Ignore …
@PartnerDiligence
03 September 2026
Checklist: verify the company, not the website A website proves somebody bought a domain. Here is what proves more. — Legal entity name and registration number, checked in the register of the country claimed. — A registe…
@PartnerDiligence
02 September 2026
The clauses that actually decide whether you get paid Everyone reads the rate. Almost nobody reads the parts that determine whether the rate is real. Look for these: — Payment terms: when the period closes, how long afte…
@PartnerDiligence
01 September 2026
Red flags in the first three conversations Most bad partners identify themselves early. You just have to be listening for it instead of listening for the rate. — Urgency with no cause. Caps closing today, must start tomo…
@PartnerDiligence