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Partner Diligence

Partner Diligence

How to vet a network or advertiser before you send the first click.

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Последние публикации

Последние 30 публикаций канала. Каждый пост открывается отдельной веб-страницей со ссылкой на оригинал в Telegram.

How to extract real value from affiliate network case studies Case studies are marketing tools, but they provide a roadmap for analysis. Instead of focusing on ROI, look at the funnel logic. Every successful campaign hig…
@PartnerDiligence
CPA vs RevShare: balancing immediate cash flow against long-term equity CPA is ideal for scaling and liquidity. It provides immediate capital to reinvest in media buying. This model eliminates the risk of negative carry …
@PartnerDiligence
3 red flags to check before sending traffic to a new CPA network Reliability starts with payment history. Research community chats for complaints about delayed payouts or unexplained bans. A network that lacks clear term…
@PartnerDiligence
Three pillars of sustainable media buying: why scaling often leads to failure Effective media buying relies on data management. Success depends on interpreting metrics beyond ROI. A common mistake is ignoring the gap bet…
@PartnerDiligence
3 pillars of sustainable media buying to keep your ROI stable A sustainable workflow starts with isolated testing. Instead of launching many campaigns at once, focus on testing one creative against one landing page with …
@PartnerDiligence
The core pillars of media buying: how to maintain stability and scale Successful media buying relies on deep audience segmentation. Identifying specific user pain points and matching them with the right creative angle cr…
@PartnerDiligence
Playbook: vetting a network before you send a single click Diligence is cheap before the traffic and expensive after it. Order of operations: — Find out who the legal entity is, not just the brand. Ask directly. A partne…
@PartnerDiligence
Keep a file on every partner, and set the exit rule early Diligence is not a one-time gate. It is a record you maintain, because the partner you signed with is not the partner you will have in a year. What lives in the f…
@PartnerDiligence
Vetting a tool vendor is a different job Vendors do not owe you money, so people skip diligence entirely. Then the tool becomes load-bearing and you discover what you agreed to. Ask before you integrate: — Where does the…
@PartnerDiligence
The quiet signal: your contact keeps changing A partner that had been fine started slipping. Nothing dramatic. Replies got slower, then a new account manager appeared, then another one weeks later, each needing the histo…
@PartnerDiligence
Decision rule: how much to risk on an unproven partner The mistake is not working with unknown partners. It is committing before one has completed a full payment cycle. The staging I use: — Stage one: minimum viable volu…
@PartnerDiligence
The rate is the least informative number in the deal Choosing a partner by payout is like choosing a flight by the number on the first screen. It is the figure designed to be looked at. What actually determines what you …
@PartnerDiligence
How to read complaints about a partner Public complaints are noisy. Roughly half come from people who broke the terms and half from people who got robbed, and written angrily they sound identical. How I filter: — Ignore …
@PartnerDiligence
Checklist: verify the company, not the website A website proves somebody bought a domain. Here is what proves more. — Legal entity name and registration number, checked in the register of the country claimed. — A registe…
@PartnerDiligence
The clauses that actually decide whether you get paid Everyone reads the rate. Almost nobody reads the parts that determine whether the rate is real. Look for these: — Payment terms: when the period closes, how long afte…
@PartnerDiligence
Red flags in the first three conversations Most bad partners identify themselves early. You just have to be listening for it instead of listening for the rate. — Urgency with no cause. Caps closing today, must start tomo…
@PartnerDiligence
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