Best of the inbox: vetting an affiliate offer before you mail it

Best of the inbox: vetting an affiliate offer before you mail it
Mail the wrong offer once and you eat the complaints. This checklist screens before you send.

🔍 Offer
— Test the funnel end-to-end yourself — buy or trial it. If the landing page is sketchy, your subscribers blame you, not the merchant.
— Confirm EPC and reversal rate — a high payout with 40% chargebacks is a trap. Ask the AM for real numbers.

🛡 Compliance
— Read the program's email rules — many ban certain subject claims or require approved creatives. Violating one kills your account.
— Check cookie window + attribution — a 24h cookie on a considered purchase wastes your traffic.

📥 Fit
— Match it to one segment, not the whole list — relevance protects deliverability.

Why these made the cut: they screen for the reversal and compliance landmines that gut affiliate income.

Saved you ~2 hours and a banned account.