The brand name-drop that hurt

The brand name-drop that hurt
Everyone says "name the big brands you've worked with — instant credibility."
Myth. A team tested 1,400 DMs with and without a "we've worked with Nike & Adidas" line. With proof: 7% reply. Without: 10%. In replies, creators said the name-drop made them feel like "a number on a roster." The flex signaled this was a machine that pitches everyone, not a brand that chose them. It's not credibility that the name-drop bought — it's distance. Save the logo wall for when they ask. Specificity about them beats prestige about you.