Podcast guesting: 18 appearances, 22 links, DR 55 median
Founder-led B2B client, n=18 podcast appearances booked over 5 months, tracked for show-notes backlinks.
Yield:
— 18 appearances → 22 backlinks (some shows linked twice: homepage + episode)
— 16 of 18 shows included a dofollow link
— Median DR 55, range 28-79
— Median time to live: 26 days (after episode airs)
Booking cost was time, not cash: ~2 hours per appearance including recording. At a $40 founder-hour rate, that's ~$65/link — but only viable for clients who can put a credible person on mic.
The two shows with no link still drove brand searches, measurable in Search Console.
Confirm the dofollow link policy before booking — 2 of 18 shows linked nofollow only.
Link Velocity Index
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Podcast guesting: 18 appearances, 22 links, DR 55 median
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