Hot take: the phrase "link in bio" is dead weight.
We replaced "link in bio" with a specific reason to tap — "the 3-email sequence that did this is in my bio" — on 25 posts. Profile visits rose 34%, link taps 29%. "Link in bio" tells people where to go but never why. Give the destination a payoff.
Directions aren't motivation. Agree? Quote-tweet your laziest CTA.
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Hot take: the phrase "link in bio" is dead weight.
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