Today: how narrowing to one region rescued a losing geo

Today: how narrowing to one region rescued a losing geo

Geo usually means the whole country. But one advertiser was losing money across all of Brazil — until she looked closer.

Many traffic sources let you target by region inside a country. She broke Brazil into regions and checked each one:
— Most regions barely broke even.
— One major city region was quietly profitable, hidden inside the country average.

She paused everywhere else and put her budget into that single region. The campaign flipped from a small daily loss to a steady profit, on the same offer.

The lesson: a "bad" country is sometimes a good city wearing a bad country's coat. Averages hide winners.

Try this: check whether your traffic source lets you target regions or cities inside a country. Just confirm yes or no. That one feature can turn a loser into a keeper. Great thinking.