Question hooks vs statement hooks: 100-post reply test

Question hooks vs statement hooks: 100-post reply test
Tagged and scheduled 100 posts via Typefully over 7 weeks, half opening with a question, half with a flat statement, to measure replies.

— Question openers: 14 median replies
— Statement openers: 5 median replies (+180% for questions)
— Reach was nearly identical (1,300 vs 1,250); only replies diverged

Questions didn't grow reach but nearly tripled conversation, and Threads' algorithm clearly favors reply-heavy posts in follow-on distribution.

Standout feature: Typefully's tagging let me sort the 100 posts by hook type in seconds for analysis. Annoying limitation: no built-in performance tagging for Threads, so I exported and sorted in a spreadsheet myself.

Verdict on the tactic: open with a question when you want conversation. Typefully: Worth it as the drafting rig at 12.50 dollars.