Evergreen-vs-timely split: the ratio receipts

Evergreen-vs-timely split: the ratio receipts
Teams that calendared a fixed mix of timeless and timely. The payoff.

— Blog set 70% evergreen / 30% timely — 18 months later, 65% of traffic came from posts over a year old. [case]
— Creator balanced trend-jacks against pillar content 1-to-3 — avoided the dead-trend traffic cliff peers hit. [thread]
— Newsletter ran one evergreen 'always useful' section per issue — those links drove 50% of all archive clicks. [free]
— SaaS planned evergreen as the floor, timely as the spike — baseline traffic never dipped below a set number again. [template]

Timely spikes; evergreen pays rent. Calendar both.
Saved you the scroll.