Geo Pulse #64 — Italy split north/south by payment

Geo Pulse #64 — Italy split north/south by payment
Theme: intra-country GEO segmentation.

— → Italian e-commerce case: a flat checkout underperformed in the south. Data showed Southern Italy preferred cash-on-delivery while the north used cards/PayPal. Offering COD only to southern regions lifted overall national conversions 14% without raising fraud in the north. (From a Scalapay/merchant payments note)
— → The method worth stealing: segment payment options by region within a country, not just by country.
— → Why it's worth your time: shows GEO targeting can go one level deeper than the border.

File under: country deep-dives.