Our read: a 1-screen interstitial prelander beat raw redirect by 19%
Most pop operators send the click straight to the offer. One buyer tested inserting a single-screen 'continue' interstitial between the popunder and a dating offer.
— raw redirect CVR: 0.34%
— interstitial CVR: 0.41% (+19%)
— bounce on the offer page dropped because intent was pre-qualified
Cost: one extra hop and ~120ms load. The interstitial filtered accidental pops (the user who'd never convert) before burning advertiser caps.
They only run it on tier-1; tier-3 the extra hop bleeds too much.
— confidence: medium
Pop Wire
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