Spotted: scrappy UGC beat the studio ad at a third the CAC
A DTC brand ran two creatives side by side — a $9K polished studio spot and a $400 phone-shot UGC clip from a micro-creator. The UGC pulled a 40% lower cost-per-acquisition and 2x the click-through on TikTok and Reels. Native, ugly, handheld footage reads as a recommendation, not an ad, and the feed rewards it. Production value is now a liability on social. Watching this.
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Spotted: scrappy UGC beat the studio ad at a third the CAC
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