LEAK: a niche crypto podcast read that beat display 9-to-1 on conversion
Word is a small crypto podcast (sub-5K listeners) ran a host-read exchange ad and tracked it against the same exchange's display campaign.
The reported comparison:
— Podcast: ~4,800 listeners/episode, host-read with a custom promo code
— ~140 code redemptions over the episode's life
— ~9x the conversion rate of the exchange's display banners on similar audiences
— Cost: a flat $800 read + revshare on redemptions
The so-what: a trusted host's voice on a small, dedicated audience crushes anonymous display impressions. The promo code made attribution clean and gave the exchange hard ROI to renew. Small audience, high trust, beats big audience, zero trust — again.
Reportedly the exchange now sponsors 8 episodes upfront. Watch this.
Chain Leaks
@thechainleaks
LEAK: a niche crypto podcast read that beat display 9-to-1 on conversion
Этот пост опубликован в Telegram-канале Chain Leaks. Подписаться можно по ссылке: @thechainleaks.