Best of the inbox: RFM segmentation on an email list, with numbers

Best of the inbox: RFM segmentation on an email list, with numbers
Recency/Frequency/Monetary is ecommerce jargon. One newsletter applied it to clicks and reported the lift.

📥 Swipe
— Top click-recency tier drove 6x the revenue per send — They scored subscribers by how recently and often they clicked, then sent the highest-paying offers only to the top tier and a re-engagement track to the bottom. Worth your time: the tier definitions are spelled out so you can replicate them in any ESP with tags.
— The mid-tier was the growth lever — Nudging tier-2 up beat trying to resurrect the dead tier; that's where they spent effort.

Made the cut for translating a retail framework into plain email tags with a measured payoff.

Saved you ~90 minutes and a vague 'segment your list' platitude.