Geo Pulse #63 — Opera Mini changed the creative in Nigeria

Geo Pulse #63 — Opera Mini changed the creative in Nigeria
Theme: the GEO traffic source dictates the asset.

— → Nigerian case: a campaign loaded fine on Chrome but most local traffic came through Opera Mini's data-saver (heavy compression, stripped JS). Rebuilding a lightweight, image-light lander for that engine cut bounce from 81% to 49% and doubled conversions. (Surfaced in a West Africa media-buying thread)
— → The insight: in data-cost-sensitive GEOs, the dominant browser is a hard design constraint, not a detail.
— → Why it's worth your time: a concrete example of letting the traffic source's environment drive the build.

File under: GEO traffic sources.