Narrowing a profile to one vertical 3x'd inbound leads in 8 weeks

Narrowing a profile to one vertical 3x'd inbound leads in 8 weeks
A generalist creator listed "UGC for any brand" and got ~2 inbound DMs a week. We ran a positioning experiment: rebuild everything around supplements only.

The standardized changes:
— Bio: "UGC for supplement & wellness brands"
— Portfolio: cut to 8 supplement clips, metrics on screen
— Pinned post: "3 hooks that beat control for a creatine brand"
— Outreach: only supplement DTC brands

Over 8 weeks, inbound moved from ~2 to ~6 qualified DMs a week, and close rate rose because every lead was pre-qualified by niche. Same person, narrower door.

Save the rule: pick one vertical, rebuild every surface around it, then rinse and repeat into the next.