Case study: removing two form fields nearly doubled submissions

Case study: removing two form fields nearly doubled submissions

New to Lead Gen Forms? Every extra question costs you leads. Here's the math.

A company's Lead Gen Form asked for 6 things: name, email, company, job title, phone number, and company size. Completion rate: 24 percent.

What they did:
— Cut phone number and company size
— Kept just 4 fields

Result: completion rate jumped to 43 percent, almost doubling leads from the same clicks. CPL fell from $52 to $30.

Why? Phone numbers scare people off, and you can ask for the rest later in a sales call.

Think of it like a first date: don't ask everything up front.

Next step: open your Lead Gen Form and remove any field you don't truly need today.