Heard: completing the supply chain object lifted bids 8%

Heard: completing the supply chain object lifted bids 8%
A reseller was passing an incomplete schain, getting throttled by DSP transparency filters.
— Buyers couldn't verify the full path, so they bid down or skipped
— Reseller fixed schain to declare every hop with correct seller IDs
— DSP bid-suppression rules eased once the path was verifiable
Bid rates on their inventory rose 8% within two weeks because transparency-gated buyers unlocked the supply.
Impact: An incomplete schain reads as risk. Buyers price risk down.
Confidence: rumor