Podcast appearances are underutilized as a digital PR channel for affiliate marketers.
Most PR budgets go toward written publications. But podcasts have several advantages:
- Less competition for placement than written press
- Many podcasts have show notes with dofollow links
- Audio audiences tend to be highly engaged and action-oriented
- A single podcast appearance can drive traffic for months as the episode sits in feeds
Finding targets: search Apple Podcasts and Spotify in your niche, look for shows with 1,000+ monthly listeners, check if their show notes include links to guests.
Pitch approach: offer a specific, actionable topic your expertise covers — not a general conversation about your brand. Show hosts want content their listeners will find valuable, not interviews that serve the guest.
Track the link equity from show notes separately in your backlink monitoring.
The Press Hook
@ThePressHook
Podcast appearances are underutilized as a digital PR channel for affiliate marketers.
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