Unpopular opinion: round numbers are lying numbers.
We swapped "500+ users" for the real figure, "473 users," across 22 captions. Trust-survey scores and sign-up rate both rose, conversions up 14%. "500+" reads as marketing rounding. "473" reads as someone who actually checked the dashboard.
The ugly, exact number is the one people believe. Agree? Quote-tweet your roundest claim.
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Unpopular opinion: round numbers are lying numbers.
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