<b>Spotted: the metrics platforms are killing — and the tools still selling them</b>

<b>Spotted: the metrics platforms are killing — and the tools still selling them</b>
When a platform deprecates a metric (organic reach breakdowns, story tap-backs, certain impression splits), third-party tools keep showing it for months by extrapolating — basically guessing. Your dashboard looks fine, the number's fiction. The reporting risk is real if you're billing clients on it. Cross-check any "reach" or "impression" figure against the platform's native insights once a quarter. If the tool's number drifts from native, you're paying for a confident estimate. Trust the source, not the prettier chart. Watching this.