<b>SOP: Pause or kill a losing offer</b>

<b>SOP: Pause or kill a losing offer</b>
Run this whenever an offer crosses your loss threshold, not whenever you feel anxious.

<b>Stage 1 — Confirm the signal</b>
— ☐ Spend hit 2x target CPA with zero conversions (Owner: media buyer)
— ☐ Data window is at least 1 full conversion cycle, not 3 hours (Owner: media buyer)
— ☐ Tracking verified working (rule out a broken pixel, not a dead offer) (Owner: ops)

<b>Stage 2 — Act</b>
— ☐ Pause campaign, not just the creative (Owner: media buyer)
— ☐ Note exact reason in the kill log (Owner: media buyer)
— ☐ Notify affiliate manager if the offer itself is the problem (Owner: ops)

<b>Stage 3 — Capture</b>
— ☐ Tag the creative and angle so it isn't re-tested blind in 30 days (Owner: ops)

<b>Owner:</b> Media buyer
<b>Trigger:</b> Loss threshold breached
<b>Done-when:</b> Campaign paused and reason logged.

Save this. Run it every time.