Q: "Should I chase trends or build evergreen content? Which actually pays off?"

Q: "Should I chase trends or build evergreen content? Which actually pays off?"

Great question. Short answer: in this case, evergreen won the long game by a mile.

The case: a creator tracked two content buckets over six months. Trend-chasing videos averaged 40k views in week one, then near zero. Evergreen "how-to" videos averaged 8k week one — but kept earning, hitting 120k cumulative views each by month six via search and suggested.

Longer answer: trends spike then flatline; evergreen accumulates. Their evergreen library drove 80% of affiliate revenue. Verdict: chase a trend or two for reach, but build evergreen for income. One is fireworks, one is a furnace.