Case study: pausing weekend ads stretched the budget
New to LinkedIn Ads? When your ads run can matter as much as to whom. Here's a simple find.
A B2B firm pulled their report and broke results down by day. The pattern was clear:
— Weekday leads: $41 each
— Weekend leads: $138 each
LinkedIn doesn't have a built-in weekend off switch, so they did it by hand:
— Set ads to pause Friday evening
— Turned them back on Monday morning
Result: the same monthly budget produced 30 percent more leads because no money leaked into low-intent weekends.
Why it matters: people browse LinkedIn for work mostly on workdays.
Next step: open your report, break it down by day, and see if weekends are quietly draining you.
B2B Lever
@B2BLever