A creator removed 70% of their b-roll and retention went up 8%.

A creator removed 70% of their b-roll and retention went up 8%.
The stock footage and screen-recordings were pulling eyes away from the face — and the face was where the persuasion lived. Drop-offs spiked exactly on the b-roll cutaways.
We left b-roll only where the words literally couldn't carry it. Curve smoothed out instantly.
Most b-roll is editing for editors, not viewers. Fight me.