<b>Spotted: the attribution blackout breaking your social-to-sales reporting</b>

<b>Spotted: the attribution blackout breaking your social-to-sales reporting</b>
The shift nobody's flagging loudly — privacy changes and stripped referral data mean your social tools can't reliably tie a post to a sale anymore, and many still show old-school attribution like nothing changed. That clean "this reel drove $4k" number is increasingly modeled, not measured. The risk is internal: you build budget cases on figures the platform stopped actually providing. Treat social attribution as directional, pair it with a discount code or UTM you control, and never let a dashboard's confidence outrun its data. Watching this.