<b>Stop chasing likes, engineer saves</b>

<b>Stop chasing likes, engineer saves</b>
Re-ran my numbers this month. Reels with high saves kept getting served for weeks. High-like, low-save ones died in 48h.
Saves tell the algo 'reference material, recirculate this.' Likes are disposable.
So I started ending Reels on a 'save this for when you need it' payoff: a list, a checklist, a number worth keeping.
Save rate doubled on the 3 I rebuilt this way, long-tail reach followed.
<b>10 min:</b> add one save-worthy element (a list or exact numbers) to your next Reel's ending.