<b>Your cover frame is lying and it's costing you</b>

<b>Your cover frame is lying and it's costing you</b>
Caught this 2 days ago auditing a flat account. Their custom cover looked great but frame 1 of the actual video was totally different.
The mismatch = micro-disappointment in the first 0.3s = instant scroll. The algo reads that bounce as 'bad content.'
Switched covers to an actual frame from second 1. Sec-1 hold improved on 3 of 4 tests.
<b>10 min:</b> open your grid. Any Reel where the cover doesn't match the opening frame, swap the cover to a real early frame.