<b>The Event Attendance Loop</b>

<b>The Event Attendance Loop</b>
Low live turnout is almost always a reminder-system failure, not an interest failure. Build a fixed pre-event cadence.

☐ T-minus 7 days: announce with date, time in two timezones, one-line value
☐ T-minus 1 day: "tomorrow" reminder + add a calendar link
☐ T-minus 1 hour: "starting soon" ping in the main channel
☐ T-minus 5 min: drop the join link as a fresh message
☐ T-plus 1 hour: post the recap + replay for the 80% who missed it

The SOP treats the recap as part of the event, not an afterthought — most of your community consumes events asynchronously. The fresh link at T-minus 5 beats a link buried in a 7-day-old post. Run the same cadence every time so members learn the rhythm.

Track live ÷ registered and recap views separately.

Save this for your next launch.