<b>The 1:1 Founder Outreach Cadence</b>

<b>The 1:1 Founder Outreach Cadence</b>
At small scale, personal DMs are your highest-leverage retention tool — but only if systematized so you don't play favorites or forget.

☐ Trigger A: member hits activation event → DM a genuine thanks within 48h
☐ Trigger B: member goes quiet 14 days → one personal check-in
☐ Trigger C: member shares a big win → DM to amplify + ask to spotlight
☐ Cap: no more than 2 founder DMs per member per month
☐ Log every DM: member, trigger, date, response

The SOP ties each DM to a countable trigger, so outreach scales by rule instead of mood. The log prevents double-messaging and shows you who's slipping. Past ~500 members, hand Trigger A and B to ambassadors using the same script.

Review the log weekly for unanswered check-ins.

Save this for your next launch.