Cutting hold from 45 to 21 days freed $38k in trapped working capital.
Cohort: one media buyer, $62k/mo spend, single CPA network. Hold time = days between a lead firing and the payout clearing to you.
— Before: 45-day hold, rolling unpaid balance $51k ▏▏▏▏▏▏▏
— After renegotiation (3 months consistent volume as leverage): 21-day hold, balance $13k ▏▏▏
Delta: $38k returned to circulation. At a 22% monthly ROI that capital was earning, the freed cash compounded to ~$8.4k extra profit/quarter.
Nothing about the offers changed. Only payment terms.
Read: hold time is a financing cost, not an admin detail; at this scale a 24-day cut paid like a small loan (n=1 advertiser, 90-day window).
Network Vitals
@NetworkVitals
Cutting hold from 45 to 21 days freed $38k in trapped working capital.
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